Surviving The Pandemic: How Public Relations Keeping Their Business
Speaking in the midst of a pandemic at this time, all businesses in Indonesia and internationally are threatened to close down or not survive. Even in international companies there are some business sectors that have been forced to close their businesses. For example, retail companies abroad are forced to close hundreds of outlets, which are considered not to cover operational costs and sales in the midst of this pandemic. H & M, for example, is a retail company that also had to close hundreds of offline outlets and switch to online stores due to budget efficiency being suppressed by the company.
The public relations agency business in Indonesia is no exception, which has also been affected in the midst of this pandemic. One of the most visible is that there are no more offline press conferences or socialization between the media and the people who work in the public relations agency. But even in the midst of this pandemic, the public relations business is not giving up. They are looking for ways how this business can survive. How can the public relations agency survive to serve their clients? Check out some of the ways they have persisted for client service in the midst of a pandemic.
Virtual Press Conference
In the midst of this pandemic, calls for distance and less contact are one of the strong reasons to break the chain of spreading the virus. One of them is online activities without meeting face to face. For this reason, the Virtual Press Conference is the main activity that can be carried out in the midst of a pandemic. Of course, this activity is very effective, besides being able to get a wider coverage, of course, it can also minimize the budget, usually big enough to run an offline press conference such as venue fees, food, goody bags and many more. Another advantage of media is that it can manage time more efficiently than offline press conferences.
Collaborations With SEO Team
Because during this pandemic, more activities were carried out online, the strategy adopted by the Public Relations Agency was to collaborate with experts in their fields. One of them is collaboration with SEO (Search Engine Optimization) experts so that news that has risen a lot in online media can become top stories on search engines with the entered keyword strategy. Currently, there is no need to be an SEO expert for keeping the business, collaborating is one of the keys that can maintain business, client trust, and also make media monitoring easier.
Hybrid Activation Online and Offline
Even in the midst of a pandemic, and especially in Jakarta, restrictions on offline activities were imposed to break the chain of the virus. For that, it can be done combining offline and online activation (hybrid). For example, for product launching, you can invite 2-5 media that are the main target for news, then combine it with LIVE product launching. So that the coverage of news in the targeted city can be expanded and the KPI can be achieved.
Source: LIVE Instagram Merdeka.com “Nasib Bisnis Relations” and many sources.
Feature Image source: www.freepik.com
